>> my tip for entrepreneurs is you are not your customer. please stop trying to entice what you would want to buy or what you would like to provide, focus on your customers and that will lead to your success. >> one tip i have for small business is to hire bright, energetic, young, college graduates. they're smart, they're excited, they're enthusiastic and most importantly, they're eager to learn and willing to take on any task. for us, that's been something that's been very beneficial as we grow. learning from them as well as us teaching or giving back. >> to learn more about today's show, all you have to do is click on our website, it's openforum.com/yourbusiness. with more information to help your business grow. and you can follow us on twitter. it's @msnbc yourbiz.