when i went there. now there's a whole venture lab dedicated just to on campus startups. technology has changed everything making it much easier to start a small company. i shated with a bunch of professors and asked them what would i learn if i were sitting in that seat in your class today instead of 15 years ago. .garth was my strategy professor back then. today he's dean of the entire school. i asked him how running a small business has changed in the last decade. >> i think innovation is in the air even more so than it was 15 years ago. >> take it out of a university setting for a second. i am a dry cleaner cleveland. how important is it important for me in the same way that you guys intermix with other departments for that person to intermix with other businesses? >> i think it's very important for them to get new ideas and to have an infusion of ideas that maybe come from businesses that look a little bit unrelated but may have an idea that you can