so here are five tips that will make your page stand out courtesy of ink.com. one, tell your story. customers should be able to find out what your company does and who you are. be sure to detail how you got started and any notable achievements. two, let your personality shine. zappos and google are known for being fun and quirky so their page reflects that. make sure your business's original flair comes through. three, put up pictures. companies want to put a face on a company. include your executive or leadership board and their twitter handles. four, make it prominent. don't bury your about us page. put it in the top or near your navigational bar so your visitors don't have to search far. five, include relevant keywords. link keywords to specific product sections of your website. this will improve your visitors experience and help with search engine optimization as well.