in the last few years, she has made quite a splash. she helped write new pollution rules related to lung-killing things like soot and mercury. power plants spit that stuff into the air, and it was gina mccarthy's job to say hey, let's do that less. environmental groups seem to be pretty happy with an epa pick like gina mccarthy, which means environmental groups had a much better monday than they did a weekend. and that's because of what happened in the friday afternoon news dump. at 3:30 p.m. eastern on friday, or as most people call it, 90 minutes until the weekend o'clock, somebody at the state department decided it was time to release that department's long-awaited news that they figured would upset a lot of people. it goes without saying that if you want something to get a lot of attention, if you want the media to pay attention to it, you want stories and blog posts and tv shows about it, release it on a monday morn. but if you want something buried, we suggest the later in the day hours on a friday, like the state department did with their report on this big pipeline, which would bring tar sands oil into the united states from canada.