you receive, when in reality, they should be looking at is return of purchases. >> chris is a self-described numbers geek. he offered his program to help the ritz brothers understand which numbers have the greatest impact on the value of the company. >> what they saw was they were not utilizing their assets properly and their assets being, of course, past time as a master craftsmen. >> we were used to getting our hands dirty and done at any level we were missing the point of what best served our clients a and company. >> their company is called sports and collector car center. until chris spoke up they had very little interest in tracking their financials. >> we used to be, you know, you wait by the mailman to bring the bank statement and see if you were still in business. >> today, things are different. joe and pat aren't waiting around for the mailman to understand their business. >> 7498, joe. >> a real estate agent is showing them around a huge new