as professor at m.i.t. says between seeing labor as a cost to be minimized and seeing your workers as an asset to be maximized. this is the question, what is a company? i think of my organization and the people who work there are the organization. we're not a publicly traded company. that's, i think, where the tension comes in. it's where you identify the value that your company is. is it the people who go to work there every day who make the decisions on the floor who are the face of your enterprise to the customers or is it the sort of invisible shareholders? and time after time, we've seen in this new economy management choosing shareholders oftentimes distant people who are just clicking on ameritrade over their workers. we looked at the amount of money that the retailers, the large retailers as a whole would need to do this new wage floor we were talking about in our study. was about $20 billion. just the top ten retailers spent more than that.