the spending wasn't tied to data. this was faith-based spending based on a'of beliefs as joy is say what the country looks like, who the electorate is where the hot spots are. karl rove was supposed to be the master and genius figuring out where the buttons are. this time they didn't look for the buttons. they didn't have the kind of machine that obama had to tie the data at a granular level to the spending to make it effective. >> which is ironic because karl rove in 2004 saved george bush's presidency by doing just that. >> what was george bush's nickname for karl rove? >> turd blossom. we're not supposed to say that. >> i think i did it. >> i stoked the ire of the lunatic birther disguised as real estate mogul, donald trump who slammed karl rove on twitter machine saying congrats to karl rove on blowing $400 million this cycle refer race crossroads

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