the president, are they going after their base, to energize their base, or are they going after swing voters? >> i honestly think the most important thing is to fire up your base, because the most devastating thing for the president, last time, wasn't even his performance. it was the judgment of his base that he performed poorly, and the depression among the base thinking, oh my goodness, we could lose, all that hang-wri hand-wringing. if the base sis fired up, sees the president getting positive reviews. >> swing voters, what should they go after? >> i think it's a specific suck set of voters. that's women. that's where obama has had an outsized advantage among women. that started to erode in the last two weeks after that first debate. that's why i think it's important for obama, if he can, to move the discussion away from the narrow framework set for the first debate and talk about some

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