strategist bob shrum tonight and eugene robinson. great to have you with us. bob, how damaging is this to romney? he better be mr. october if he's going to turn it around? >> i think it's really damaging. there's a thing called water cooler conversation, which is most people don't sit around paying attention to politics the way we do. there are things that break through because they happen, and you meet somebody at the water cooler at the office next morning and you say did you see what that guy said? what he was was callous and idiotic and untrue. this is the guy who likes to fire people and ran bain. if you watch and listen to him in that tape, he is so much more comfortable talking to those people sitting there paying 50,000 bucks aapiece and dumping on people who live a more ordinary life. >> yeah.