after a few years, the company's ceo and under toer bill bain asks romney to head up a spinoff. bain capital. >> mitt was hesitant. he was making a good salary. he had a growing family and he essentially said no and bill bain said run this new company called bain capital and if it fails i'll bring you back to bain and company so you sort of can't lose. >> bain capital initially invests in startup companies. in 1986, after a tough two years, bain strikes it big. >> we invested in staples early in the year and staples in pretty short order started doing well. we also helped starts sports authority, all within a six or nine-month period. >> romney helps launch staples, not only with money but with business and strategic advice. >> this can be a hundred stores so it looks like it could be something big. >> mitt was critical. he acted as our lead investor. a oo lead invest ser very