together this campaign cycle, not more than five years they've done something like this. they were on conan o'brien recently. this is an orchestrated effort. the campaign is doing what it can to help make their dad look less, as you say perfectly, buttoned up. they accomplished that, think, tremendously. they tell a lot of stories about their dad at home as a prankster, josh who's the middle son tells a story about one time their dad was going into the basement and he was hiding there. josh was. when their dad reached out to grab the string to pull the light, josh grabbed him and they were wrestling downstairs. sounds like a black and white 1950s or '60s sitcom. everybody gets along like a beaver cleaver family. that's the intent they have, show folks their dad is a real guy, a nice guy, raised a good family and can have some fun. >> and what did you learn as well about the pressures of the campaign on the family, their mom, who's had her challenges with illness, and how they're coping as a family.