a mormon in the chicago southside and there are black mormons on the south side of chicago. >> yes. >> and it is part of the unknown as well. so, all we know are oh that mormons have the strange practices around say wives or, you know, popular culture contributes to this a lot and tv shows that glorify certain aspect aspects of certain myths of the religion, so it is the unknown and people really don't want to know more about the church. you know, it is also one of the wealthiest churches in the kun t country and in the world, and there is a reason for that, but americans don't want to know. and we put down blinders and say, they are not christian. they are somewhere over there. they have another book in addition to the bible. we don't know what that is all about. so i think that, you know, in such an evangelical country, we resist wanting to know about the other. >> and the usefulness to me about this idea is that in part, part of why we resisted is if we were to take our own sets of