companies that came in made money is irrelevant. bain capital always made money. if we lost, they made money. if we survived, they made money. >> on the "today" show this morning, a senior romney campaign adviser fired back. have a look. >> these attempts by president obama to distract from his own poor record on the economy is the biggest smokescreen since mt. st. helens erupted. >> karen, i want to start with you on this. i'm curious from a political angle, ads like this and the painting romney and the bain capital tenure as heartless, evil, repatious capitalists, i have a feeling most voters have a feeling on this already. what's the strategy on this? >> number one, most polling, believe it or not, shows us that with the public at large there is still a lot of room to define romney, because while his name recognition has gone up and some