me. >> how did you have the courage to go outside of detroit to go outside of the car business, and say, we're going to do things different at ford. we're going to bring somebody from outside the business to shake things up. >> we don't take advantage of turmoil. and lord knows our industry was in great turmoil, then you really miss an opportunity. and so not only did i hire someone from boeing as you point out, but we also changed our whole corporate strategy radically. we decided to be known as a leader in fuel economy and a leader in technology. those were two very bold statements for a company that wasn't really at that point known for either. >> and why did detroit -- what did sort of official detroit say to you when you said, you know what i'm going to do? i'm going to save ford by bringing in an airplane guy. >> well, there was a ton of skepticism. and i'll never forget the first day that allen came onboard, we had a press conference.