this film, what happens is it gives you just a little bit of extra perspective on your own life. so if you're stressed out, and i found this myself, we have challenges in our own day-to-day. >> how so? >> basically, you watch these people and watch what they have gone through and how tragic it was and how they dealt with their own problems. we have problems, but these people have lost so much. when you watch that, you think maybe i can kind of get through today. >> everyone was talking last week about the kony video what has hit 90 million views. what do you as a film maker think when you see something like that? you have a distribution model working on a charity program to help sell tickets for japan. that's a different model. are we seeing an ability more so than previously to take the humanitarian issues, which are not thought of as big audience