you can remember? where 92% of the ads, i believe are romney and gingrich tearing each other up. >> i think it feels more negative for two reasons. i think one is, there is a saturation factor on television in a way we haven't seen in previous primaries. part of that there's just more money on the air. the super pacs have allowed, they've expanded the budget. i'm shocked we're looking at a $30 million ten-day campaign in the state of florida. on television. $30 million. >> $30 million. and mika, so $30 million, 92% of the ads are negative. 30-second ads. that explains why this feels like such a negative, dirty campaign. >> a lot of the ads, peter alexander, tap into some of the crises that we face in this country. the housing market and some of the things that you can tie the candidates to. like newt gingrich and his money that he was receiving while the housing crisis was getting under way. having said that, is it also