another life the police abruptly changed strategy. >> at that point we need to step up and say, yes, we recognize you as btk, and we do have a serial killer here. >> so police chief lamunyon and news director ron loewen appeared on tv that february 1978, side by side. >> btk claims to have strangled a total of seven women. >> it was loewen himself who broke the story of btk to the community. during that newscast, loewen, who never talked publicly about these events before discussing them with us, became, in effect, live bait. >> the police said, based on the talk with the behavioral people, this is a cry for help. this guy has more that he wants to say. we suggest that you do the story so that it has someone that he might choose to communicate with again. >> how did you feel about