help! help, help me, and i started sprinth up my driveway, but those who rushed to the house were helpless. there was nothing i could do. >> reporter: five people were dead, three of them children. >> mi heart is justec broen for those children and the whole family. it's tragedy. horrific. >> the fire took her three daughters. 10-year-old lily and 7-year-old twins sarah and grace. also killed, her parents. lomar and paula johnson. he spent his day as santa claus. the long white beard is real. >> i've been on this job 30 years and not an easy day. >>ese a prominent fashion and design executive. she was behind those famous calvin klein ads starring markie mark in the '90s. forbes magazine named badger one of the 40 under 40. according to upon proery records