to $279 for toys listed on toys "r" us's fabulous 15 list. let's look at some of them. here is a guy that seems to make the list just about every year. this, of course, is elmo, starting with his tickle me days back in 1996, this year it's the let's rock elmo. you can see it comes complete with a concert t-shirt, a microphone, cambrian, a drum set. that one goes for about 60 bucks. then you have these guys. they're call ed fidget friends, described as every girl's best friend. these interactive robotic toys can talk, dance, laugh. they can also understand and respond to more than 30 verbal commands. this one going for about 50 bucks. this one is something -- this one is more viewed toward the guys, call a nerf vortex vigilon