price. >> because of the high prices, they're able to offer a more customized experience, taking up fewer passengers, only doing one trip per balloon a day. which limits waiting time. things that indear them to other luxury services around the area. shirley quick is the manager of a high-end hotel nearby. >> we feel confident when we recommend nielson and carol anne's company that they're going to get the same level of service they would get from us. >> all of these choices, the pricing, the limited rides, have also limited the rodgers' ability to grow the company. >> were we to decide to get really big, we would have to change what we do. we are the size we are because we want to be size we are. we think that's the best way to offer a really excellent blending experience to our passengers. >> that said, carol anne admits there are times she and nielson look across the sky and have a moment of wondering. >> sometimes you do look at