it is so important. one way you can deal with always constantly repeating yourself is to really turn it into a meaningful conversation. so it doesn't have to be a monologue but a conversation about what their needs are and to educate them. i'm so happy to see that he really -- his attitude is refreshing. and i think that's why he will continue to be successful because he greets it with a very positive attitude. and even has this great demonstration out there. so i think that's key. >> i thought that was great, the demonstration was so telling. you saw it in the piece there. >> the proof is in the pudding. >> thank you so much, you guys. many green businesses find success by recycling their resources. that was the case for two new jersey entrepreneurs. they discovered that the answer to bringing in new business was lying right on the floor of their woodshop. for most people this is the unmistakable sound of a classic