their house. the company's success is far from a slam-dunk. >> it's not like we're going to sell out if a day of we're going to find the niche that work, and that's key for anyone. when you don't have a lot of cash, you find the niches that work, then you can go out and raise more money and turn on the faucet. >> they feel they have the background, the skills, and the passion to make this company work. do they? >> so cool. >> isn't that awesome? >> yeah. it is cool. very cool. >> courtney nichols and gordon gould are here from california. welcome, thank you very much for coming on the program. >> thank you very much for having us. >> you certainly look better than when we saw you on camera talking about your web site issues. >> yeah. well, the web site is live now so we're happy now. >> so tell me how you guys came up with the idea. i know you have really impressive background. courtney, you've been ceo of mail.com. gordon, you were i believe the founder of a social shopping site, thisnext.com. it seems quite different from what are you doing now.