♪ i'm an excellent photographer, i must say. >> that has to be worth something. >> oh, yeah, big time. >> if you think your facebook friends might be interested in your vacation shots, think again. >> or shots of your co anchor, because there are companies willing to pay you for them. i think this one will go for big bucks. abc's gio benitez has the details. >> reporter: the power of the smartphone. ellen captured it with that celebrity selfie, retweeted a record 3 million times. but we've all got them. those pictures right in our pockets. just look at photos viewers send to world news everyday on flicker. selfies, snowmen. sunsets. and it turns out, all those memories we make could make us money, too. meet deanna. >> good to see you. >> good to see you. >> reporter: each camera flick on her phone makes cash.