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"made in america" and it was all about how much or how little is actually produced in this country. >> and now the followup. featuring companies that were born and are still thriving right here at home. david muir went to see where the most of american items is made. >> reporter: they were the first things we noticed when this whole made in america journey started. the flags in so many front yards across america, we wondered where were those flags made? so many them without labels. there was even a tweet from "the ellen show" at the time that the american flag stamped out of the box with the words, made in china? but one e-mail from steve in clearwater florida, who told us he knew of u.s. flags made in this country, perhaps you could highlight an add-on, he wrote and so we did. the factory in coshocton, ohio. >> made by americans, for americans, to fly by americans. >> in fact, all the way back to the civil war. iwa jima. saluting the flag on the moon. >> that was ours. >> reporter: that was yours? >> proud of it. >> very proud. >> reporter: and after 9/11 theirs was the flag raised at ground zero. at time there was a rush on the american flags and annin couldn't keep up. some american retailers turned to china for american flags but