congressman has become a media sensation. tonight host of media buzz howard kurtz shows us how and why. >> i'm running to serve you as president of the united states of america. >> beto o'rourke is the only presidential candidate to have timed his launch to a vanity fair cover. an upbeat piece in which he talks about the near mystical experience of giving a speech powered by some outside force. but the real force on his side is the media's beto mania led by those who even while he was losing to senator ted cruz were touting him as a white house contender. >> sat down with oprah and me and the rest of the people in the audience thought wow, this guy has this dynamic positive energy. >> i think that liveliness that physicality that out doorsiness seems to work with people. >> conservative hosts also love talking about o'rourke in a mocking way. >> jesse: he has charisma with the kids. the media likes him because they want to be him. >> former congressman robert francis bozo o'rourke. that's what i call him is