customers predicated on the generalized notion that women are liars, cheats, psychopaths, and murderers, all hell would break loose and rightly so." richard? >> i think piers morgan has taken this ad far, far, far out of contest. if you watch it, what it is income a very simply, is bullying is bad. sexual harassment at work is bad. treating women unequally is bad. i think those are things that all americans, left or right, it's a right or wrong thing. we know what is right or wrong. i think woke was gianno was ri. teaching the young men and women -- >> let me engage my toxic maxi amenity for a second. this whole gillette ad is complete and utter nonsense. by the way, either off you have seen a shot of the girls grilling red meat is an appropriate, also. but beyond this, what gillette is trying to tell america is that their customers are