they violated facebook policies in getting information of americans. they purchased a ton of facebook data from a researcher who unlawfully obtained it. they are saying they used this information to target americans in the election and use psychographic methods to get out the vote in swing states. howie: cambridge analytics broke the rules, i understand that. how different is that from other firms that try to get information about people so they can target them for advertising and what the barack obama campaign did in 2012. >> that's a good question. what campaigns do. they work with facebook above
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