tell my kids. adam says it's good i agree it's very good for amazon but this reminds me of what apple did by giving away free computers to schools right? then your kids are used to apple computers and you have to buy apple or an example was the cigarette ads that are joe cammel cartoon character to draw in kids obviously made illegal but the point is if you begin to convert kids young, mcdonald's happy meal there's a ton of examples so on amazon's part it's extremely smart. i am not going to say one word to my children. i hope they never find out about this, because they don't seem to be-- >> they will do it anyway. >> deirdre: for the moment it's lockdown in my house. >> neil: ben stein what do you think? >> ben: i think that my son spends as much on amazon every month as is necessary to buy three bentlies, literally, literally. i'm not making it up.