off more than 100 points. see what happens today as a major shake-up for the tobacco industry with the fda rolling out new policy plans. doug mcelway live in d.c. on this. what can you tell us about the new policy? >> the fda commissioner hasn't come to a formal decision yet. this new proposal would require tobacco companies to reduce the nicotine content in smoking products significantly. they won't provide an exact percentage. anti-smoking groups say it will put tobacco companies to the test. >> if this policy goes through it will for the first time put the test to the tobacco companies claim that smoking is a free choice. if you eliminate the nicotine, if you reduce the addictiveness of the product the smokers will have a real free choice. phillip morris international has been promoting itself as a company that wants to move current tobacco users from products that kill them to products that don't kill them. we'll find out if they mean it.