mystery. we think this new thing will happen. but it has one important element for a story, a lot of people that see the story look at and say that couldn't possibly be true. the less truly story is, and the more the public is onto it, the more energy it gets. that's how you get people talking about it. there is also confirmation bias because it's a sketchy russian thing. >> tucker: isn't the role of the press to discern between stories that are interesting end