reached out to 20 people in phone calls. bring it up today. some of those phone calls are tweets or facebook posts. art of the deal is 11 points. business points about thinking big, selling the deal. surrounding yourself with good people. fighting back. these are all principles by which made donald trump a successful businessman and now he is using them as president. steve: all right. so let's run some sound bites and you can analyze what it seems to be from the book that is the principle behind it. first of all, how many times do we hear him say this? >> build that wall. build that wall. build that wall. build that wall. build that wall. [chanting build that wall] >> going to build that wall. >> do not worry. we are going to build the wall. okay? [cheers] steve: brad, you say what he is doing there is he is getting the word out. how did he explain that?