traffic we experience, how consumers are reacting to both our regular price as well as promotional products. it is a critical time. >> you're ramping up going into obviously thanksgiving, christmas, the whole month of december. tell us about the sales and how you're ramping things up. >> well, part of the challenge we have is to make sure we got robust inventories all the way through this busy time. we get such volume compressed into a short period of time. we'll flow merchandise to our stores and build sales up to christmas eve. >> this is particularly important this weekend because we had an economy that is very much slow, two steps forward, one step back when you look at the economic data. is that a fair statement? >> it is. the toy category is unique. consumers behave differently as it relates to toys for families during this time of the year. those indicators of other categories are interesting, but it will be really interesting for us to see how the consumer