al fall fa. >> devastating. i'll have to sell something, half of it to maintain the other half. >> i'm looking at tens of thousands of people that will be out of work. we're going to have upwards of 5, 6, 7,000 acres out of production. >> reporter: as a result experts believe retail food prices could jump as much as 3.5% this year. >> you're not going to grow anything with zero water. whether the lettuce that goes on your 'n' and out burger, nuts for health food, all that gets impacted there. >> reporter: that's why so many are rallying to bring attention to the problem as water deliveries dry up. >> it is drew we're in drought condition but a lot hampering water deliveries and making it rough for the valley.