>> they would go to profitable companies. >> gaets go on to another bubble. tuition costs doubling the rate of inflation for years. now they have deepened it can't find jobl dsh -- jobs. president obama has a solution. >> i am directing the administration to come up with a new rating system for college. >> is that a good idea? >> ai a government rating syste? >> whether it's colleges or -- >> they do know. they get the u.s. news & world report. let's go to a web site she we don't know who is running it we need web sites sometimes. they have to meet a market tip. it turns out not to be a great