cyrus' twerk. outrageous behavior, but at the end of the day he becomes a branded figure and goes right into the super bowl. >> but he's the punch line. >> so is miley cyrus to a lot of older people. >> so a good move or bad move? >> if what he's looking for is endorsements and a profile, it's a good move. >> he went out to say, you know, crabtree hit me at the end. i went to say good game and he grabbed my face mask. he said some things earlier to justify it when he was calmed down. when a player finishes a game like that, should he have more decorum? >> oh, absolutely. and they do. the truth is, they play a lot of games. they're used to coming off the field and having some courtesy. he knew what he was doing. he was trying to brand himself. we're about to see the hugest delegation of press that you ever find in one place, the super bowl. and they're all going to be here. and who are they going to be