harley, this is their choice. >> made in america since 1903 and being able to adapt and change is what's been keeping this brand alive. the first one built in 1903. this guy is from 1925? >> this is what front to back redesign looked like in 1925. clearly we've come a long way from vehicles like this which are still great and classic but all the things you can get today in a harley-davidson have come a long way from this? >> what made this brand able to survive the great depression, one of two motorcycle companies to do that? >> always been about the passion of our customers. you're going to see that come alive in milwaukee. one of is the expression of the jacket. the freedom jacket. i wore it around the world riding since about a year ago. it is a black year ago. we passed it around the world. people have been customizing it. this is the chinese symbol for freedom which was painted on my jacket when i asked a man what he thought