photograph of the single best moment of your life. if so, what a gift? >> we couldn't have expected the response, an outpouring of people from all walks of life with their best moment. >> joining us, how did you come up with that? first of all, great idea. >> thanks for brilliance. >> a lot of dumbness. >> a lot of snark and cutting. this was nice to cut through all that. one night i was interacting with a follower, saw a photo of he and his brothers embracing after a college hockey championship, clearly one of the great moments of his life. i thought, man, if you -- how many other people have a moment of single best image or moment of their life. >> do you have one in your life? >> i don't actually at this point? >> this? >> take a photo and i'll put it up. >> in my mind i took a picture