jumping in fountains and pools doing whatever they can to try to escape these ridiculous, stifling temperatures of 99 degrees with a heat index of 108. in fact the governor asked everyone to cut back on the power usage. they're concerned about widespread outages and brownouts. they're expecting a record demand on the power grid because of everyone using their air conditioning to try to get out of the heat. there are some businesses though, doing well. as you might imagine, air conditioner sales are up 40% across the region in major cities like baltimore, boston, new york, philadelphia. ice sales are up 10 to 15%.bottt 12%. jon, it is simply in a word, hot and people are being urged to stay off the streets and stay out of the sun which we're going to do right after this. jon: get in the shade, rick, especially in that black shirt. rick leventhal, thank you. >> reporter: thank you. jenna: speaking of weather, a massive outof control wildfire is hurting a popular u.s.