white house chief of staff who was also close to the romney campaign. >> the democrats have a big advantage on this. both sides microtargetted. the democrats, however, took it to the next level. >> rove insists that republicans can compete and will even win the new political arms race. that will excite many gop partisans who just want a victory. will the new way of poll techs just the give us better manipulators rather than better leaders. >> what happened to old style political gut and leadership where you are trying to sell an idea he to people and convince voters the idea is worth voting for. in. >> you put your finger on a good thing. if you rely on the data to dictate everything to you you make no room for leadership. the responsibility of leadership is not sim yum to follow but to mold public opinion in the right direction. >> as we very just seen, data is power. how would you feel about a new government data center big enough to collect and store