nike has their new lebron james sneakers after the big gold medal win, they have the nice little gold stripe on them. they're expected to hit stores this fall. record-setting price tag of $315 a pair, mom, how about that? matt mccall, penn financial group. i am not spending $315 on a pair of sneakers. they're hoping somebody will, are they right? >> i think a lot of people will. there will be lines outside the door.fortunately there wille violence every time they come out with the shoes. martha: a status symbol. >> why there is so much violence, last time they had a big sniker come out, selling on the secondary market online for $700. as an investment, why they're, they had to bring out police in riot gear in florida, last time this happened. this is crazy. a marketing gimmick. their margins have been dropping. costs are going up. input price. >> they're not going up that