product. this product ought to be made illegal. i smoke cigars. >> eric: that is not what she said. >> dana: if they want to make it illegal, let's have that fight. as long as it's legal, you can't compel somebody to on your product say don't buy this. >> bob: make it disgusting as it can? >> greg: should every car ad show carnage? >> eric: we're singling out a industry. >> bob: this is a poison. >> eric: the important part of the story is cigarettes are still legal. if they were illegal, if it were heroin or methamphetamine, you have a -- >> kimberly: go ahead, dana. >> dana: this statistic is the most interesting. the f.d.a.'s own study says it would only decrease smoking by 0.088%. why are we doing this? >> bob: why not? why do we allow the guys to sell this crap is what i want to know.