up the grill this fourth of july. and we have a truly special treat for you. u.s. wellness meats is here to share your secrets of the perfect barbecue. we're joined by the founder and keitharmstrong, the executive chef. good morning. >> good morning, how are you? >> the grill is looking good this morning. crew and the troops are hungry. tell us why grass fed beef is the best choice for people this fourth of july. >> first of all, i want to say happy birthday america and all of our ancestors and we're back at it again. our animal feed rights so you can too in a brief nutshell. >> what does make grass fed beef so special? >> grass fed beef will be 30% leaner than conventional beef. grass fed beef is very high in omega 3's and lower in omega 6's and overall a much healthier meat. >> affordable choice on this fourth of july. keith, tell us how to make the perfect american burger. this one is different than the ones you've seen cooked out there, i assure you. tell us why. >> well, you'll start off with