how he could change the public and their thinking. now matter what the issue, he did a lot of bad things, but he also did a lot of good things, but you need to know him for this underlying thought that people can be controlled and manipulated. he believed that that is where the real power really was. he says in his book, and i find this amazing. this is on page one. organizing chaos. the conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in a democratic society. those who manipulate this unseen mechanism of society constitute an invisible government, which is the true ruling power of our country. we are governed. our minds are molded. our tastes are formed. our ideas suggested. largely by men, we've never heard of. this is the logical result of the way in which our democratic society is