people pay sales taxes all day long. so many taxes. i need a drink. i'm lucky i don't smoke. yet, some people say we should pay more. all those taxes are just fine, say progressives. >> it costs to live in a civilized society. we all need to pay our fair share. john: progressives say taking from the rich to help the poor is the fairest system. >> no. the fairest system is the one that rewards the makers in society as opposed to rewarding the takers in society. >> reporter: arthur brooks wrote the battle which argues a fight between free enterprise and big government will shape our future. >> our culture is moving towards more redistribution, more taxation, loading more taxes on to the top earners in our society. john: but i'm wealthy it is kind to take it from me and give people who need it more.