this program. >> i have one of these t-shirts, actually. >> bill: why did the nfl, as powerful as it is, think that they could come in and tell merchants what you can put on a garment? what is it that they would think they could do it? >> give it the old college try. why not? >> bill: bad publicity? that's a why not. >> the nfl is very powerful. >> powerful, right. >> they can step in and usually crush you like a bug. let's be honest. >> these are little small merchants. >> opportunity to move in and -- >> bill: how many people selling that paraphernalia? going around to every store in the gulf coast? >> sending letters to all small merchants. >> bill: really sending letters from new york saying you better not sell who dat shirts? >> yeah. put little small merchants out of business. >> bill: the who dey has been around since the middle. the new orleans saints can't say it's us. there are low divos -- logos with certain teams. >> that's different.