festival one of the most famous festivals of all time half a century ago. and the town of woodstock today their own mind is everywhere from peace signs to tired eyes sixty's hippie culture is still ever present but has woodstock become somewhat of a theme park mark hedrick has rose souvenir shop on the town's main street for over 20 years he says woodstock merchandise didn't play a role 50 years ago. to the best of my knowledge there was never a shirt. that no other marketing stuff came after the for. but here in the town you know we still like to take advantage of that. the local economy has benefited greatly since the festival but why do people come here when many of them weren't even born when the festival took place back in 1969. i think it's out . here. feeling of this special place for people like the people that believe in