companies also want to do the same and they keep an eye on what trailblazers amazon are open to. the company gawky audio book platform audible which hosts and produce its own podcast with the original content. so the question is will amazon speakers provide access to competing radio broadcasters. there's an awful they become the gatekeepers and if hypothetically speaking amazon wouldn't allow any hip hop programs anymore that would be a problem but if they determine the rules of how audio. content is compensated. with all due and how to get from. the traditional broadcasters are looking to the future they have the advantage of experience and publicity but will they survive long term against a powerful company like amazon the competition for public approval has the god. shifts as a clever idea is on the way. now out of town blow to the shift