they're storing all of this content and shipping it out to web users. >> what strikes me is that it worked and then you had a seven-year lead on all of your competitors. >> this is like the greatest piece of business luck in the history of business so far as i know. >> why did no one follow quickly? >> it's a really good question and i don't know if we know the answer for sure. in the beginning, a lot of companies would pooh-pooh the cloud and say no one was going to use it for interesting. when the value proposition is that good, you can howl at the wind all you want, but you can't fight gravity. >> 13 years later, the cloud is now a $70 billion industry. and while competitors have emerged, amazon continues to dominate with a seemingly endless list of customers from fortune 500 companies to, yes,