atoll, which is where we tested the atom bomb. >> louis reyard, the french fashion designer, created this in 1946. and this midriff was never exposed before. it's scandalous. in fact, reyard had to find a woman of the night to wear it because regular models wouldn't touch it. they thought it would ruin their career to be seen in this bikini. scandalosa. >> it didn't really catch on for a long time in america because it was too shocking. people were arrested on american beaches for wearing bikini-like two-piece garments. >> at that point, we have to remember, women never even showed their ankles. >> it's a huge, huge phenomenon. its influence on customs and perceptions of what's socially acceptable is profound.