>> in the 2000s rappers weren't content to be musicians. they had to be actors and producers and labor bosses themselves. ♪ >> so in the video for "in the club" the producers dr. dre and eminem have set up a laboratory. we see 50 cent doing thinks exercise routine and then it pans into this nightclub environment where he's chatting with models and drinking expensive champagne. >> so what they're really doing is perfecting the science of the club banger. ♪ you can find me in the club, bottle full of bub ♪ ♪ my got what you need >> if you have kids now, you know, it's probably rap they're using to drive you up the wall. and the big star in rap now is 50 cent, or fitty cent. however you want to say it. >> your grandmother is absolutely getting down to "in da club." she's calling it in the club but she's getting down to it. i mean, that was everywhere. it was in a commercial. ♪ >> sounds like he's integrated